Ecuador

In Ecuador, supermarket penetration has reached 40% of the retailing market for food, beverages and consumer package goods. Moreover, one supermarket chain called “Supermaxi” is the market leader and the principal retail point for Ecuadorian consumers. Given the competition level and the market power of this supermarket chain, finding a good market for agricultural products from family farmers is quite a challenge.

But there is one brand that has positioned in the cheese market and almost every Ecuadorian is aware of. “El Salinerito” is a commercial brand owned by a national consortium of small cheese factories in the country that has made its way to supermarket stands and reaching consumers nationwide.